In these challenging times businesses need their sales and marketing activities to be highly productive. Organisations that once relied on traditional advertising media to get their message across are increasingly using telemarketing as a method of getting better value for their marketing spend.

Market Dynamics provides a range of telemarketing services to customers in both Ireland and the UK. These include:-

RSVP Management
If you are running a conference, particularly one which is sponsored by an external organisation, getting the right number and level of attendees is vital. A targeted telemarketing programme offers a very cost effective means of alerting the target audience to the event and encouraging them to register as attendees. A call-back to all those registered a day or so before the event as a reminder will ensure that you maximise your attendance levels and provide sponsors with the best possible return on investment.

Lead Generation
If you want your valuable sales resources to use their skills most effectively, why not provide them with qualified leads? Using an agreed script, Market Dynamics' telemarketing team will call your target organisations and provide actionable feedback for follow-up by your sales team.

Database Cleaning
If your sales team's valuable time is being spent identifying who the right contact is, whether they have the right telephone details or if an email address is correct it’s time to consider Market Dynamics’ cost effective database cleaning service. We take your database and return it to you ready for your sales people to start making calls to the right contacts.

Database Building
If you are looking to target a new business sector or geographic market and are unable to identify a marketing list to purchase, Market Dynamics will conduct a telemarketing programme to build a list that is especially tailored to your sales needs. Whether it is a list of HR directors in Wexford or Purchasing Managers in Cork we can have your sales people ready to start calling in a matter of days.

CASE STUDY – EuroKom/Unit 4 Unit 4 is the primary supplier of anti-virus, device control and encryption software to the Irish market.  It approached Market Dynamics to undertake a lead generation exercise.  The telemarketing programme sought to establish to what extent each target organisation faced a data security risk. Having established the level of the threat the telemarketers were then able to highlight the products from Unit 4 that could address these risks.  The telemarketing exercise successfully established a qualified list of organisations which face bigger IT security risks than others and which could then be targeted by the Unit 4 sales team for follow-up.

EuroKom/Unit 4