Carlow Equal Labour Force Survey
The Carlow Equal programme is an initiative aimed at promoting equality of opportunity for older workers. In order to assess what approach they needed to take to achieve this objective the Equal programme decided it was necessary to conduct a survey of Carlow-based employers to assess current practices in employment of older workers and to establish what requirements would be in the future.
Market Dynamics won the tender to conduct the survey and to produce a report of the findings. We worked closely with the Carlow Equal partners to formulate a questionnaire and a total of 250 telephone interviews were conducted with a range of employers across the county.
As well as producing a full report, Market Dynamics presented the findings to the partners in the Carlow Equal programme and, on a separate occasion, to a well-attended public event announcing the Equal programme at which copies of the final report were distributed.