KMart Properties is the development company behind Citymart, a 13.5 acre mixed-use development in Barrack Street, Kilkenny that will bring a vibrant new dimension to the city and establish its position as the leading retail destination within the South-East region.
In order to understand consumer demand for additional retail in the city and also to understand the impact that retail development in neighbouring towns and cities has had on Kilkenny, KMart commissioned an “on-street” survey of shoppers in the city. This survey set out to obtain their views of the city as a shopping destination and to compare it to neighbouring towns and cities.
Market Dynamics, working to a tight timescale, prepared a questionnaire and completed a survey of 300 respondents within a week of being commissioned to do so. The findings were provided to the client in the form of a written report and did, in fact, support the premise that there is strong demand for additional retail facilities in Kilkenny and that the city’s retail offering has been negatively impacted by the improvements in neighbouring towns and cities.