Market Opportunity for Facilities Management
A large organisation in the services sector approached Market Dynamics to conduct a market opportunity study to assess the potential for it to enter the facilities management market in the South East of Ireland. In-depth interviews were set up and conducted with a number of large organisations who were identified as potential targets for such services and a report with conclusions and recommendations was delivered. The research findings included a quantification of potential revenue, cost of market entry and the level of market maturity enabling the client to make an informed decision on how to proceed.