OurBigDay.ie is a Wedding Website provider which, prior to market entry wanted to understand its revenue generating potential, price-points and how to effectively market its services.
Market Dynamics was commissioned by OurBigDay.ie to design both a questionnaire and email invitation to complete the questionnaire. Over 1,000 people who were either engaged or recently married completed the survey. The data was cleaned, analysed and a short report produced outlining recommendations including an analysis of potential price-points, target markets and a profile of the key decision-makers. The low-cost, online, methodology provided a wealth of detailed feedback which would simply not have been possible using more traditional research methods, given the budget available.