“We were delighted with the quality of work delivered by Market Dynamics and they were a pleasure to deal with”
Stephen Kennedy, Talent Partners
Market research can provide an effective tool to help build an organisation’s brand perception by emphasising its position as an industry thought-leader around a concept or initiative.
By commissioning a piece of independent research on a topic that is relevant to your business you are demonstrating your commitment to your industry and, by extension, your customers. Publication of the research in the form of an unbiased report or press article associates your brand with the issue or concept and cements this association. Documents of this nature are often referred to as White Papers.
Market Dynamics regularly undertakes such projects for clients. Each one is tailored to suit the customer’s business objectives and, as well as gaining excellent media coverage, can also be used as an effective sales tool.
Why Commission a White Paper?
- establish/improve your brand perception
- achieve media coverage
- as a sales tool
Case Studies: Talent Partners
Talent Partners are executive recruiters who specialise in recruiting high performing professionals for their client companies in Ireland and overseas. In 2007 Talent Partners commissioned Market Dynamics to undertake a survey on the competition for talent in the Irish marketplace. The survey was focused on C-level respondents at major organisations in the ICT and Finance sectors and examined the challenges facing companies in recruit and retaining high performing professionals for their organisations. From the findings a ‘White Paper’ was developed outlining the issues around talent management with recommendations for companies to improve their positioning in attracting and retaining high performing individuals through a Talent Management programme. The paper received excellent press coverage for Talent Partners and continues to be used as one of its sales tools.
Click here to view the executive summary
Case Studies: Clonmel Chamber of Commerce
Clonmel Chamber of Commerce considered that, despite having high levels of employment, the town had not taken full advantage of recent prosperity by comparison with other towns of a similar size. Supported by Clonmel Credit Union and Boston Scientific, it commissioned Market Dynamics to investigate and identify the opportunities for investment in Clonmel.
A short document was produced; the findings were presented by Market Dynamics at the Chamber’s Annual Conference and were received with enthusiasm. The Chamber has since devised a plan of action including the creation of three task forces focused on addressing the opportunities identified with a view to making them a reality.
Please click here to view a copy of this document
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